Where To Begin

Stepping into the world of Japanese incense can feel overwhelming at first, but it doesn’t have to be. This page is here to gently guide you, helping you find a simple and meaningful place to begin.

For a First-Time Exploration

If you’re new to incense or want to try a variety of high-quality scents, the Horin Sampler is a perfect starting point. It includes several powerful, distinctive aromas, letting you explore and discover what resonates with you.

Each product also has a sampler option, simply select the sampler variant on the product page to create your own mix.

Buy Horin Sampler

For Meditation & Deep, Rich Aromas

Tenpyo - If you’re looking for deep meditation, stillness, or a fully immersive aromatic experience, we recommend Tenpyo. Rich in agarwood, its dark, resinous scent creates a quietly powerful, grounding atmosphere, perfect for slowing down and finding inner calm.

Tokusen Kobunboku - If you’re looking for calm, steady meditation without the weight of a dark, resinous profile, we recommend Tokusen Kobunboku. Blending refined Indonesian agarwood with smooth sandalwood and gentle spices, it creates a warm, balanced, quietly centring atmosphere, ideal for longer sits, breath-focused practice, and daily spiritual routine.

Buy Tenpyo Buy Tokusen Kobunboku

For Traditional Incense Lovers

Shukohkoku - Experience traditional agarwood in a refined, balanced blend. Slightly lighter than Tenpyo, its elegant sandalwood and gentle resin notes create a calm, uplifting atmosphere, perfect for meditation or quiet reflection.

Kobunboku - A timeless classic for calm and clarity. With a smooth sandalwood base enriched by gentle spice, herbs and a whisper of woody depth, it offers a warm, grounding aroma. Perfect for meditation, quiet reflection, or as a subtle everyday scent that fills your space with soft, natural calm.

Buy Shukohkoku Buy Kobunboku

For Everyday Rituals

Moss Garden - If you’re looking for a gentle, beautiful daily ritual, we recommend Moss Garden. Its soft, comforting aroma creates a soothing atmosphere, perfect for everyday enjoyment without being overpowering.

Nijo - Soft sandalwood with subtle floral and sweet undertones creates a light, soothing aroma, ideal for relaxation and mindful daily practice.

Buy Moss Garden Buy Nijo

Brand notes:

Incense houses

Shoyeido blends modern and traditional flavors beautifully, offering something for both new and experienced users.

Baieido preserves some of the oldest recipes, giving a more traditional and historical incense experience.

Buy Shoyeido Incense Buy Baieido Incense

Finding Your Path

Start small, explore slowly, and notice what draws you in. Whether you want variety, daily enjoyment, meditation, or tradition, the right incense can become a personal ritual, a moment of calm, reflection, and connection with centuries of Japanese incense artistry.